The need for a customer relationship management (CRM) system to improve sales productivity is yesterday’s news. It is a critical component in keeping you ahead of your competition, and in driving your sales resource allocation to the most important opportunities. It is also needed to provide visibility for management into the progress made by sales in managing the opportunity pipeline, and improve forecast accuracy.

While there are many CRM solutions around, most semiconductor and components companies suffer reduced sales productivity after implementing a CRM system. This is because standard CRM systems do not address your unique needs like supporting a design registration process, and global transfer. The only CRM system, designed specifically to meet the unique needs of the semiconductor and components industry is Sales Conductor by Model N.

Model N’s Sales Conductor CRM system, is built on top of the Salesforce1 platform, and includes in addition to all the standard Sales Cloud capabilities, many unique features designed especially to meet your needs.

Download this case study and learn how Atmel Corporation leveraged Sales Conductor to increase visibility into their design opportunities funnel, while improving sales productivity.