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The CRM Angle of Pricing

A 2010 industry survey of 60 US based manufacturers conducted by AMR Research has demonstrated that companies view the gaps between their CRM and pricing processes and tools as a major business problem hindering their ability to execute their pricing strategies effectively.

Significant data "holes" exist in many CRM and pricing offerings, limiting the effectiveness of price execution and causing margin erosion. This white paper outlines how manufacturers are leveraging Revenue Management strategies to fill these gaps and improve pricing and margins.

Model N is the pioneer and leading provider of Revenue Management solutions for the Life Sciences and Technology industries. Our solutions enable our customers to maximize revenue and reduce revenue compliance risk by transforming their revenue life cycle from a series of tactical, disjointed operations into a strategic, end-to-end process.

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