The Voice of the Partner: What Incentive Programs do They Really Want?
A White Paper brought to you by the Channel Focus Community, Sponsored by Model N, Inc.
Improving partner engagement and adoption of channel programs is a top priority for any channel executive. Although monitoring results of program performance through post execution analysis is certainly important, it may not always be enough. As partners evolve, and more types of partners emerge, it important to listen to the different partner’s needs so you can design incentive programs that set you apart and align with joint goals.
Conducted as a primary research study, the insights contained within this paper include voices from manager service providers (MSPs), traditional partners, telecom, cloud, and born-in-the cloud partners regarding:
- Types of incentives being offered
- Views of effectiveness of types of incentive programs by partner type
- Areas of improvements to incentive management processes
- Renewal programs
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