Understanding the Channel Paradox: Exploring the Findings of The 2112 Group Channel Study

In recent years, environmental factors have changed the dynamics of channel operations, impacting performance outcomes not only for channel management, but the business as a whole. Thus, the push for improved channel effectiveness is getting top billing from executives in 2015.

To get a better understanding of what this means for manufacturers, Revitas commissioned a study from The 2112 Group to assess the current state and health of their channel operations.

Examination of the results reveals the Channel Paradox – whereby manufacturers are under increasing pressure to drive revenue, but face competing pressures that obstruct the path to success. In this report, Revitas presents key findings from the research and further explores:

• Complexities of managing incentive programs in multi-level channels
• Evolution of technology and buyer behaviors
• Impacts of channel claim overspend
• Impacts of gaps in channel intelligence

To learn more about the Channel Paradox and explore the findings of this study, download a complimentary copy of the report now!