Five Best Practices for Optimizing Channel Partner Engagement

For top-tier, channel-driven high-tech and manufacturing companies, the channel landscape has been in a state of flux.

A growing number of companies are generating more revenue through indirect sales channels. Consequently, the market for skilled, loyal channel partners has shrunk as competition from manufacturers increases. New technologies have changed the way channel partners do business, adding increased complexity for manufacturers that must adapt to these evolving business models.

As a result, improving partner engagement is a top priority for manufacturers in 2016. Attracting and retaining top-performing channel partners has never been more important.

In this e-book, we take a look at strategies for optimizing channel outcomes through improved partner engagement. We outline road maps for long-term planning with five best practices for amplifying partner engagement that provide insight and offer practical tools for achieving success.

Check out the e-book now to learn how to:

• Create programs that are attractive to partners and mutually profitable
• Leverage actionable insights to enable better decision-making and planning
• Improve the partner experience with powerful tools and technologies
• Achieve long-term channel partner loyalty

Get the e-book now!