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Revenue Execution Podcast Series

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Channel Disruptions with Larry Walsh from the 2112 Group - Episode 9


In Episode 9 of the Revenue Execution Podcast, we continued our conversation with Larry Walsh from the 2112 Group. In this podcast, we discussed channel disruptions. Larry brought up a lot of great insights regarding channel disruption and some steps channel strategists can take to calm the disruption.

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Highlights of the Podcast

 
#1
 

The significance of the current disruption that channels are going through and how current models are being rapidly displaced

 
#2
 

Channel programs need to expand beyond traditional IT Partners

 
#3
 

The buyer is now the one that is driving the channel

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