Define a Global Price Management and Market Access Strategy that delivers incremental change to the top line
" The success and utilization of a global price management system strongly depend on the internal global pricing governance processes that are established around the system and around pricing as a whole."
The concept of Global Price Management (GPM) is finally emerging as a board-level issue for pharmaceuticals manufacturers as they face unprecedented top line pressures such as price erosion, falling sales and dwindling pipelines as well as increased global price transparency between payers and new reimbursement restrictions. Prescriptive regulations and mandatory price cuts as well as fewer blockbuster molecules and increasing low cost competition are all conspiring to create the “perfect storm” in the industry.
Learn about how many of them are turning their attention to pricing as the most effective lever to effect incremental change to the top line in this white paper.