Model N Podcast Series

Revenue Execution Podcast Series

Hosted by Model N

3 Channel Partnership Strategies for Today’s Sales Leaders
with Larry Walsh from the 2112 Group

In Episode 8 of the Revenue Execution Podcast Series we spoke with Larry Walsh, CEO of the 2112 Group. Larry is an industry luminary and has spent his career advising organizations on how to transform their channels into revenue engines.

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Highlights of the Podcast

The need for vendors to push there channels out of the transactional mentality and into higher level application and services sales

Vendors will double down on next-gen partners and deemphasize laggards

The long-tail of your partner organization is more expensive than most vendors realize