Revenue Execution Podcast Series

Hosted by Model N


Channel Incentive Strategies with Larry Walsh from the 2112 Group - Episode 11

In Episode 11 of the Revenue Execution Podcast Series we sat down with Larry and discussed what it takes to create a world class channel. Larry talks about how best in class organizations go beyond channel incentives and employ what Larry calls behavior influencers.

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Highlights of the Podcast


Behavior Influencers as the Next Generation Channel Incentives


Market Development Funds (MDF) as an Advanced Incentive


Rebates Continue to be Strategically Important

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