Barcelona Event

Agenda

Monday, October 12
12:00 - 13:30  Lunch
13:30 - 16:30  Model N Revvy GPM Product Group – Per invitation for Model N GPM customers
13:30 - 18:00  Model N Revvy GPM Usability Studies
14:30 - 17:00 Commercial Innovation Showcase Innovative Customer Engagement (Patient Connect, Med Connect)
Role or RWE and Outcomes Research in obtaining and maintaining price
20:00 - 23:30 Gala dinner

Opium Mar
Passeig Marítim de la Barceloneta 36 - 08003 Barcelona

Meeting point: 19:30at the group entrance of ARTS Hotel located on the ground level (between lobby and -1 floor). Short walk to the restaurant (5 minutes).
Tuesday, October 13
Master of ceremony: Event Update

Mark Parkhurst - Global Account Director, Europe, Model N

09:00 - 09:10 Opening Event Update

Welcome
Zack Rinat, CEO, Model N
09:10 – 09:20 Set the Scene Event Update

Future challenges and opportunities for Commercial Innovation
Nico Kleyn
Partner, Deloitte

9:20 - 10:00  Launch A Catalyst for Transformation – How a Launch Can Change Everything  Event Update

Kirsten Detrick
VP Therapeutic Area Commercial Lead, Takeda
10:00 - 10:30 Morning Break
10:30 – 11:00 Creating, Demonstrating and Capturing Value Event Update

Diane Munch
Global Pricing Lead, Global Health & Value, Pfizer
11:00 - 11:30 How to manage uncertainty in Pricing at launch? Event Update

Halima Benghabrit
In-Line Products Global Pricing Director Sanofi
11:30 - 12:00 Five Critical Success Factors to Achieve Global Pricing Excellence in Life Sciences Event Update

James Robinson
Director of Industry Solutions for Europe, Model N




Event Update

Ralph Lynn
VP, Pricing, Contracting, and Market Access, HighPoint Solutions
12:00 - 13:30 Lunch
13:30 -14:10 Accelerate Global Customers' Management Event Update

Nico Bacharidis
Global Tender and Contracting Lead, Pfizer
14:10 - 14:40 Med Tech Acceleration: Reviewing your Pricing Segmentation and fostering cross functional collaboration Event Update

Cristina Cantarell
Formerly Strategic Pricing Director, Advanced Surgical Devices, Smith and Nephew

14:40 - 15:20 Beyond CRM: Enabling HCP and Patient Engagement Event Update

Dr. Wolfgang Lippert
Head of Healthcare and Life Sciences EMEA, SalesForce
15:20 - 15:50 Afternoon Break
15:50 - 16:20 Defend Pricing and Contracting During End of Life: How to protect a brand when it goes out patents Event Update

Klaas Postema
Executive Director Market Access, Allergan
16:20 – 16:50 Affiliate Management Event Update

Adriana Furtuna
Pricing Lead, AstraZeneca
16:50 - 17:20 The paradox of selling at lower costs in a mature and increasingly competitive market Event Update

Jan Romijn
Commercial Productivity Transformation Lead, Syngenta
17:20 - 17:30 Closing Event Update

Marc Baumgartner
Vice President & General Manager, Europe,Model N
20:00 – 23:30

Closure Dinner

Toto Restaurant
Carrer Valencia, 246 - 08007 Barcelona

Meeting point: 19:30 at the group entrance of ARTS Hotel located on the ground level
(between lobby and -1 floor). The bus will leave at 19:35.