Watch this On-Demand webinar by Jay McBain, Principal Analyst covering Global Channels at Forrester Research, and Chanan Greenberg, SVP & GM High Tech at Model N, to learn how to align and manage complex channel processes through a single unified solution platform in order to optimize channel revenues and increase margins.
Principal Analyst, Forrester
Jay leads Forrester's research and advisory for global channels, alliances, and partnerships. He focuses on B2B marketing in the age of the customer; understanding and navigating the complexity of multiple routes to market; ensuring contextual and relevant content to accelerate the indirect sales process; and describing the technology infrastructure to build and support channel relationships.
SVP and General Manager High Tech, Model N
Over the past ten years Chanan Greenberg has engaged with more than 50 semiconductor companies in the US, Europe, Japan, and Korea to assist in their sales operations with pricing and margin improvement initiatives. Before joining Model N, Chanan was founder and CEO of Privia Inc, where he worked for six years with top 20 government contractors, including Boeing and Lockheed to improve their business development and government bidding processes.