Transforming sales, sales operations and pricing into a true global unit can carry great rewards. No one knows this better than Atmel Corp. Several years ago Atmel operated in different silos of sales, operations and pricing.
A new management team empowered to make change, processes improvements, employee training and the implementation of Model N’s Revenue Management applications have been key factors in creating a common global platform to manage sales, enforce a common global sales and pricing process and protect and expand margins.
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