Companies in high-tech manufacturing are shifting their business application investments to enable the entire gross-to-net process of pricing and revenue. These types of “next gen” innovative projects used to be in the realm of the visionaries and early adopters. However, pragmatists and even conservative companies have been taking the plunge to retool so they can manage their gross-to-net.

Watch our on-demand webinar where SiriusDecisions analyst Chris Cleary explores strategies that allow channel organizations to maximize their margins but not at the expense of the channel’s profitability, and Chanan Greenberg discusses what leading organizations are doing to manage gross-to-net and learn the best practices that will help you increase revenues while improving margins.

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