After decades of optimizing operations, sales, and the supply chain, the management spotlight is now focused on channel ROI. While the gross ROI on channel investment is easy to measure, granular analysis proves to be elusive. Channel executives are challenged to identify which programs drive returns, and they cannot determine whether their programs are optimizing channel profitability.
The answer to optimizing channel sales and profitability lies in channel data management, and the integration of disparate data sources and processes.
View this Model N On-Demand webinar featuring Forrester to learn about maximizing channel ROI. You will also learn how companies like yours:
- Unify channel data management, rebates, MDFs, price protection and special price approvals into a single business flow
- Optimize channel sales and profitability
- Gain granular insight into channel program performance
Principal Analyst, Forrester
Tim serves B2B Marketing Professionals in developing and managing their route-to-market channels via the application of best practices, technology, metrics, economic models, and competitive intelligence. His research focuses on the impact of cloud computing and digital marketing on channel ecosystems and business models.
VP and General Manager High Tech, Model N
Over the past ten years Chanan Greenberg has engaged with more than 50 semiconductor companies in the US, Europe, Japan, and Korea to assist in their sales operations with pricing and margin improvement initiatives. Before joining Model N, Chanan was founder and CEO of Privia Inc, where he worked for six years with top 20 government contractors, including Boeing and Lockheed to improve their business development and government bidding processes.